Monday, June 1, 2009
Beer company Ambev (AB Inbev) and advertising agency "África Publicidade" are prosecuted for their latest TV commercial with Ronaldo by the “Ministério Público Federal” in São José dos Campos, São Paulo.
They are being accused for producing and spreading a TV ad in which the footballer Ronaldo recommends the beer brand Brahma. The prosecutor Fernando Lacerda Dias said that the ad is encouraging young people to drink. He requires a fine of at least R$ 1 million.
Note: The accusation was started by rivalling beer company Nova Schin.
Here is the new TV commercial showing Ronaldo "I am Brahmeiro!"
Brazilians and their opinion:
Labels: Beer, Brazil, Ronaldo, TV Commercials
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